3n Design

ASAP/J is one of the scholarly publications of the Association for the Study of the Arts of the Present, along with the print publication ASAP/Journal. Like the association and print journal it serves, ASAP/J explores new developments in a variety of post-1960 arts, including writing, plastic and visual arts, digital arts, music and sound art, performance, architecture and design, mixed media and intermedia arts.

ASAP/J needed a new website that was more inline with their existing brand identity and would allow users to better navigate their vast array of articles and topics. Additionally they needed the site to support their archive of articles published pre-Gothenburg and allow them to start taking advantage of the benefits of Gothenburg moving forward. To achieve this we built a hybrid WordPress theme that supported articles published with both editors using a simple toggle. ASAP also needed a site for their association that shared a tight visual relationship to this site, but with very different functionality and goals. The two sites were designed in tandem and both used their existing logo and its various colorways as a guide.